Not even a year ago, I was sitting in my lounge and surfing on a facebook and my husband came and said to me, ” do you use the internet for anything else besides Facebook, Instagram, youtube, yahoo mail?” And I genuinely reacted, “Of course silly. I also use Amazon, Myntra, Flipkart, Snapdeal. And he gave me a mysterious looked and walked away without saying a single word.
But it’s fine That was me. And that is how I am.
Those five, six sites powered 90% of my computer life. Facebook, Twitter? I thought these two things are mostly used by people and celebrities that’s all what I know. But if someone will come and ask me what is WordPress? what is Search engine optimization? then I ll be also like what was that.
After getting married I had to left my job due to family responsibility, initially I was going okay or may be I was enjoying but then being an MBA and sitting almost slothful at home and doing nothing fruitful work was nagging me like anything. I have discussed this thing with my friends and my husband, They suggested me to go for FREELANCING. And I have started to do some research on it, I have started to read blogs on freelancing career opportunities, I have started to exchange my thoughts to different people so I can get some better ideas from them. And some of my friends advised me to do Digital Marketing course. The course duration is for 3 months and after completion of the course and clearing exam you are able to be a GOOGLE CERTIFIED DIGITAL MARKETER. And according to research from ELANCE digital marketing, mastery and professionalism are increasing amongst the freelance community. With a highly competitive job market where full-time jobs are very less, so many companies have started to hire freelance workers in order to get core skills from any corner of the world.
When to break into the world for grabbing freelancing Digital Marketing Opportunities?
You have been working in any company as a Digital Marketer for 3 to 5 pretty good years, and you have learned all the basic tricks, google analytics, advanced way to do search engine optimisation and all the related programs. And out of the Blue, you have realised you are on the brink of burn out in your current job due to the bossy attitude of your boss so wish to make a move into self-paced work. That might be relatively less stressful freelance digital marketing role.
And in the second situation where you are so done to work for other company and feels your skills enable you to only upskills others in the same field. And this is not helping you to get your growth or furtherance in particular company. And here from this situation, the freelancer role begins. And getting out from your monthly fixed salary job and into a world where the source of income is purely decided on your core skill, and how you put your hard work in it, may be it is not that cheerfull ride for everybody. Or it is not meant for everybody, But for those who are very skillful and do not want to work in anyone’s control for them this the perfect way to work.
WAY TO START YOUR CAREER IN FREELANCE DIGITAL MARKETING:
To sale any product every company needs branding exactly branding!!! So in the same way when u start your career as a freelancer you need to sell your skill to people who might be not known to you, whom u never met before. So to build a trust and credibility, firstly you need to build you own brand, which means you need to do your personal branding. And that will help you to boost your career tremendously high as a freelancer. To do your own branding there are several ways which help you to be a successful freelancer.
1. Reconnect with old contacts, Make new connections:
The very first and Top-Tire things you should do when u determine to be the freelancer Digital Marketing Consultant is to get in touch with your old contacts, you should start reconnecting with them and concurrently u should also start to make new connections with new people as well. You should start exchanging your words with them. The impetus behind reconnecting with them and making the new connection, This will give the tremendous boost to your freelancing career.
2. Construct your Portfolio:
Your portfolio as a Digital Marketer need not be as fancy as designers would have, but it should be presentable, creative and keep it simple and make sure that you covered all the Key points the work which u have done in the past. In Digital Marketing you should note every achievement which u should have achieved while handling your clients. This will give a clear idea to your potential clients about your past work and that will help you to gain more clients.
3.Get active on Social Media:
If you are looking for freelancing career opportunities it is mandatory for you to get actively interactive on social media. Even if you are one of them who do not post on social media every now and then or who do not like to be social on social media sites then it is more important for those people to get highly activated on various groups on social media platforms. this will help to get alert the freelance work in Digital Marketing.
Get in touch with your clients with the help of the Content writing. Start to write blogs so people take interest into that and that helps you to the build relation with the clients. Through the blogs on the different topics, people take it into consideration followed by their different interest. And blog writing helps you to make your footprint stronger in freelancing world.
5.Attend Seminars and conferences
Nothing bigger like Networking. Even in Digital Marketing, you have to do Networking and this will help you a lot when u step up into the freelancing world. Whenever you go to some events or seminar or any conferences give your Business card to them so that will help to build your branding amongst the people.
BENEFITS OF FREELANCER:
– You Dont need to work in that stereotype 9 to 5 working hours. You can set your own working hours.
– You became an independent Digital marketer and set your Own quote
– You can choose your clients and have the freedom to choose with whom you want to work with. And at the same time, you can work with multiple clients as well.
– You can be creative enough at your work
– You can get the better wages
You Need to understand that there is a lot of competition out there people sometime takes it as a big war when it comes to freelancing project. It is very necessary to keep a watch eye on competitors and be aware of new ways that can help you to gain much attention as you deserve.