DIGITAL MARKETING LEARNING FOR SMALL BUSINESS
Digital Marketing is not secondary to traditional marketing for small business owners. Small business owners have started investing money on Digital marketing. Advertising on Digital platforms increases ROI for small business owners. When we start a small business out target is to get customers, but if we want to get the best results it is very important for small business owners to understand Digital Marketing and keep an eye on Digital Marketing trends.
What is Digital Marketing?
Digital Marketing is considered as online Marketing but it is not only Internet Marketing. Digital Marketing is a Marketing which uses Digital platforms to reach targeted customers. This will include email Marketing, social media Marketing, search engine Marketing, mobile phone messaging which includes both SMS and MMS and different apps.
10 IMPORTANT AND BASIC DIGITAL MARKETING STRATEGIES TO BE USED
- SEARCH ENGINE OPTIMIZATION
Website traffic is increased by Search Engine Optimization SEO) on search engines by using the organic results which are non-paid search results. There are many parts of SEO moving which includes your social media existence using the right keyword in your website, suggestion to your website from other sites and a lot more because of the complication of SEO less than 50% of small business owners are investing in SEO.
2. YOUR BUSINESS WEBSITE
Your business website has to be mobile friendly that is non-negotiable in 2019. If you are very active on social media it cannot replace a business website. Your website is the only place online where you are able to manage your messages and your business website is the Digital home of your business deals.
3. EMAIL MARKETING
Mostly email occurs on mobile device so when you develop your email marketing messages you will have to think of mobile or tablet first as it is handy and can be used anywhere. When using email Marketing try to keep your emails short and use maximum of white space so it is easy to click on links or buttons provided in the email. Email Marketing is the third most popular Digital Marketing method. Almost half of the people check their Emails on mobiles or tablets.
4. LOCAL SEARCH ENGINE OPTIMIZATION
According to GOOGLE more searches have been done on mobile devices than on desktop computers. GOOGLE’S search results now help websites that are optimized for local search which includes location information and location related keywords. Claim your small business location on local search directories such as GOOGLE my business and confirm that your address, phone number and name is listed the same way on all the local search directories.
5. CONTENT MARKETING
The goal of content Marketing is to catch the attention of your customers to see your content and take required action. This exercise refers for creating content such as videos, eBooks, blog posts etc that you are going to share digitally.
6. SOCIAL MEDIA MARKETING
Be sure to keep your social media channels up-to-date as well as keep an eye on your targeted customers for knowing where they are spending time are they moving to some other social media platforms or not? Social media is the number one Marketing channel for small business.
7. PAY-PER-CLICK (PPC) ADVERTISING
The name itself says that you only have to pay when someone clicks on your ad. Pay-per-click Digital ads becomes visible when a user/customer does a internet search for the word you use in ad. The ads. The ads on Facebook and other social media channels are also considered as PPC but the most common place for PPC is on GOOGLE by using GOOGLE Adwords.
You can do Marketing with customers using mobile messaging apps such as Whats app, messenger we chat which has increased now a days.
9. ONLINE RATINGS AND REVIEWS
Online reviews are not Digital Marketing but it plays an important role in how customers form an opinion of your small business. All customers will trust online reviews as well as personnel recommendations. If a customer is coming for the first time on your business website he will go through the reviews and then will decide to deal with or not. So optimize your business on listing sites and keep them up-to-date by adding recent photos, description, direction and don’t forget to monitor your reviews regularly and be quick to respond to negative reviews politely.
10. MARKETING AUTOMATION
Marketing automation automates repetitive feature of Marketing. It is able to plan your social media posts and gives you the suitable time to send emails, newsletters and more. It straight away starts a drip Marketing campaign when filling a lead form.
IMPORTANCE OF DIGITAL MARKETING IN SMALL BUSINESS
When small business is started the prime focus is on local customers and how to get them on to the door. Small business owners trust on traditional Marketing methods such as print ads or big signs on the roadside. Small business should consider Digital Marketing to grow their online business.
BENEFITS OF DIGITAL MARKETING FOR SMALL BUSINESS
The customers that are found online are large group of people than you are likely to attract locally. Using Digital Marketing you can reach huge group of customers which is cost effective and measurable.
Some other Benefits of Digital Marketing includes:
–>You are able to reach more customers in less money than traditional marketing methods.
–>You get to know your customers and they can know you personally which increases brand loyalty.
–>You are able to track reaction to your Marketing efforts immediately.
–>You can reach global market place.
–>You are able to interact with your customers and know what exactly they are looking for.