Nowadays, just looking at people worldwide how many of them are not using the digital device? the answer will get a very small number compared to people who are using digital device worldwide. In the last one decade, the world has shown the drastic change from analogue to digital. With the increasing trend of digitalization people are enabled to access information at any time or at any place they want it or they need it. Thanks to the internet and globalization. consider that the three billion people around the globe are able to access the information via computers, tablets, laptops or mobiles via the internet. The internet, and the way it is now used has transformed the way we interact. For example, with the encouragement of innovative technologies and it’s advancement people have got so many things to add to their comfort list. With the developing interest in the internet and its favorable usage, people have evolved many options to make their life simpler. Now, most of the people rather than going to their local shops for groceries they opt for going online and buying all their chore with a few simple clicks. And the delivery will beat a path to their doors.
Considering the higher interest of customers in online buying and exploring, the companies have now taken the path of e-marketing. And this is also known as Digital Marketing. It is the easiest way to market your product to your target audience. As per the studies 85%of, the consumers choose E-buying over the physical buying. Various companies are clutching this opportunity by making themselves available online.
In 2015 China had the highest number of people who were using internet, but after launching of JIO in India on 24th August 2016 people are getting more connected with the internet and by the time the numbers of internet users are increasing drastically in last one year, according to the reports publish on 8th October 2017 India has become number one country with the highest internet users.
so, nowadays in India as well People are developing this new concept of Digital Marketing.
What is Digital Marketing?
Digital marketing is the promotion of products or brands via one or more forms of electronic media, It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Soon traditional marketing will be replaced by Digital Marketing.
The Content Of Digital Marketing
1.Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, so basically It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
2.Social media marketing
Social media marketing refers to the method of gaining traffic or attention through social media sites like Facebook, Twitter, Linkedin, Instagram, Google+, Pinterest. Social media has become now one amongst the most important platforms for the business to promote their products, brand value, and web site. Social media marketing includes activities like posting text and pictures , videos, and different content that steer audience engagement, also as paid social media advertising.
PPC stands for pay-per-click this is A method of driving traffic to your website by paying to a google every time your ad is getting clicked. Google AdWords is the main platform for pay per click advertisements. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad.
Companies use email marketing as a way of communicating with their clients. Email is often used to encourage content, discounts, promotional offers,and events, as well as to direct people towards the business’ website.
Affiliate marketing means to use someone ele’s platform to promote your own business. A type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website.
Content marketing is a calculated marketing idea targeted on fabricating and valuable, and relevant, content to enchant and retain targeted audience— and, purpose, to drive profitable customer action. the aim or goal of doing content marketing is to making brand awareness , relevant traffic, lead generation and conversions.
With the better and growing innovation in technologies Digital Marketing is playing major role in brand marketing. Digital Marketing provides the larger platform to the customers to develop knowledge about the brand and their various products this helps to businesses to promote their brand and that help to create brand awareness worldwide. So Digital Marketing is a new strongest medium for Businesses to promote their brands and products worldwide.